Largely powered by the dictates of the eyeball culture, websites have turned into monolithic sets of pages built from the ground up to trap users into a site-centered logic.
Instead of web pages cross-fertilizing one another, every site is becoming an island, a self-contained territory that pains at reaching outside; even “contact us” pages are offering images instead of direct links to Google and governmental sites are popping up alarming warnings whenever one leaves the sanctity of a “.gov” domain name.
Will mash-up sites be powerful enough to reverse this trend?
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